GOOD PEOPLE QUOTE
Good People Know Good People
🤝 Good Morning and welcome back to Good People, a weekly newsletter for 30,000+ elite engineering and product talent wondering why they didn’t get to go to space with Gale King.
💸 We built a Startup Salary Calculator: Wondering what your code is actually worth in today’s market? ⚡️ Our brand-new Engineering Compensation Calculator turns real startup offer data into instant salary + equity clarity—no more back-channel guesswork.
📸 New Logo, New Website, Feelin Ourselves: We’re doubling down on our belief that Good People can become for startup engineers what Morning Brew is for business news or The Hustle is for tech trends: a must-read.
🔥Hot Startups Hiring🔥
👇 Alright on to the good stuff 👇
💸 Startup Engineering Compensation Calculator 💸
Turns out with a data vault of real offer data and some coffee, you can really vibe-code something useful.
We could not be more excited to launch our Engineering Compensation Calculator—a zero-fluff tool powered by thousands of verified offer letters from VC-backed startups.
Just Enter: | What You Get Back | Why It Matters |
|---|---|---|
Location (SF, NYC, Remote, etc.) | A tale as old as time, compare how East VS West stack up. | Because $250K in NYC ≠ $250K in Boise |
Company Stage (Seed → Series D) | Equity shown in real-world basis points, plus cash ranges | Know whether “generous stock” is hype or a genuine moonshot |
Engineering Level (L4–L7) | Min ↔ Average ↔ Max comp, color-coded & YOY-benchmarked | Instant reality check before you counter-offer |
Why This Beats “Salary Surveys”
No self-reported fluff. Every data point is a signed offer, cleaned and anonymized by the Coastal talent team.
Equity decoded. We translate basis points into easy-to-grasp percentile visuals, so you see how your slice stacks up.
Negotiation fuel. Walk into comp talks armed with facts, not forum folklore. (Hiring managers suddenly get very reasonable when charts appear.)
Career-map clarity. Thinking about jumping from FAANG to Series A? Toggle the stage filter and preview your upside and your downside in 2 clicks.
How to Use It Right Now
Head over to salary.coastalrecruiting.co.
Choose your city, company stage, and level.
Share it with a friend!
Our promise: Good People will always arm you with insider tools, data, and a community that has your back—so you can spend less time guessing and more time building great things. Dive in, get the numbers, and go claim the comp you deserve.
Good People, hopefully Good Re-Brand
It turns out Purple and Gold don’t hint at our connection to the big dawgs upstairs. So please take a minute to soak in our new logo.
She’s a beut’ eh?
Good People, Good Website?
I can’t think of anything scarier than rolling a brand-new website in front of an audience of engineers, but here it is. 😅 Peek at Good People’s fresh look, kick every tire, and tell us if it’s worthy of your bookmarks bar (or your ridicule—we can take it).
This facelift is just the start of making Good People the must-read companion for every engineer eyeing startup greatness. Kick the tires: good-people.beehiiv.com.
Your (Terrifying but Valuable) Feedback Loop
We built this for engineers, so we need engineer feedback—code-review style:
Visit: good-people.beehiiv.com
Roast or rave: Hit reply with your bluntest thoughts.
Best Burns get featured next week.
We know shipping to an audience that debugs for a living is risky—but that’s exactly why we did it. Good People is your insider’s guide; if it doesn’t pass your code review, it’s back to the sprint board. So let us have it. 👹
Because if we can impress the toughest engineers on the planet, the rest is easy.
🔥 Hot Startups Hiring
🙌 Access to Coastal’s Curated Job Boards?
Yes please!
Speak to one of our recruiters about getting access to 100+ top startup opportunities you won’t find anywhere else.
MEME BREAK 🌊
Every male over the age of 40
— #Matt Zorich (#@reprise_99)
11:00 AM • Apr 24, 2025
Still Here? Then why not book a call with our team! We’d love to help you find your next role. Grab a quick 15-minute consultation call with our recruitment experts to learn more about these opportunities.
Have a friend, colleague or classmate who might be interested? Feel free to reply with their email or forward this to them. We offer very generous referral incentives 💰
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