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Our Mission

To connect elite software engineers with VC-backed startups that are building the future, and to deliver unfiltered insights about the companies worth paying attention to.

Our Story

Born on the Venice boardwalk when a tech founder (David) and veteran recruiter (Asher) bonded over pickleball and a shared vision for how recruiting should actually work. Enter - Coastal Recruiting.

Our mantra? Good people know good people.

That's why we created Good People

  • our weekly newsletter giving you the inside scoop on hot startups hiring, founder journeys, and engineering insights you won't find anywhere else.

Whether you're a founder building your dream team or an engineer looking for your next big challenge, we're your insider connection to the opportunities that matter.

By The Numbers

35k+

Weekly Subscribers

150+

Startup Partners

1.5k+

Placements Made

50+

Years of Experience

Good People

A weekly report on startups for the people that build them

© 2025 Good People.

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